It can be overwhelming to bring an exciting new food product to the market. There are so many regulations that you must follow and factors to consider before your product goes on sale.
You must consider the packaging you will use to display your product . The packaging you choose plays a significant role in ensuring that the product is safe. It also provides information to customers about its contents, quality, and appeal.
Here are some considerations when packaging food products.
1. ECO-FRIENDLY CONCERNS
Today’s customers demand food that is as sustainable as possible.
There are many ways you can ensure that your packaging is as environmentally friendly as possible.
Flexible packaging is something different segments benefit. It may include a range or features such self-supporting bags and sealable enclosures. These options tend to be greener than single-use options.
2. FOOD SAFETY
Consider the product you are packaging. How will it be transported and stored. What type of packaging offers the best protection while appealing to customers and is also attractive?
Is there anything that the packaging needs to be strengthened to prevent food products from being damaged during transport?
3. CUSTOMER SERVICE
While you need to be aware of the practicalities involved in packaging food products, another concern is how appealing they will be to consumers.
Your food packaging design can be a huge selling point for your products.
Take a look at other products that are selling well and take a look at what you could do differently to make your product standout and more appealing.
4. CUSTOMER INFO
Finally, you need to make sure that your packaging is simple for your customer to use to find the information they need.
Make sure that you allow enough space on the packaging for nutrients as well as cooking instructions. The packaging should contain information about food allergies, safety concerns, and storage recommendations.
Packaging can make all the difference when you introduce a new food item to the market. It is important to think about how you will design packaging that appeals visually and eco-friendly, while also considering safety.
5. BRAND IDENTITY
Building a brand identity requires more than just a logo.
Brands are instantly recognized and customers look for the brands they like. With branding, customers can easily find familiar products in a sea of thousands of other products.
Packaging purposes also require brand identity. These are just a few reasons.
There is no brand that is synonymous with an article without branding. Packaging should be easy to remember and follow the branding rules.
- Tell an Story
People are unlikely to purchase from brands that they are not familiar with. This is why telling your brand’s story can be a great way to increase awareness. Sharing the reasons that you choose to sell GMO free foods can help increase your brand’s loyalty and awareness.
- The sign of company stability
A company’s brand is a powerful tool to reassure customers that it is financially sound. Some problems are well-known, such as those of Borders or Hostess. It is because smaller companies tend to have more problems.
Branding helps you increase customer confidence and your reputation so potential buyers actually make purchases.
- This company seems larger
Many small companies make the grave mistake of cutting corners and hiring branding specialists to manage their brand. Because of this, packaging looks less professional. Customers can be repulsed.
Branding that is clear and concise will make a company seem bigger than it actually is.
6. FUNCTION FORM BEAUTY
A good idea is to use architectural design services for food packaging. Packaging should not only be beautiful but must also be fully functional.
You can take the example of using compostable bags to build your brand, but making them very loud will make it difficult for people to buy them. Functionality is lost.
7. CONTENTS SHOULD ALSO BE COMPLIMENTED WITH PACKAGING
Different foods require different packaging due to shipping needs and other considerations.
For example, chips need to be stored in a good container that will protect from shipping breakages. Packaging that can withstand freezing or condensation is required for perishable items.
Customer expectations should also be taken into consideration. Pop-top soup cans, for example, will disappoint many customers. Wax is often used to wrap cheeses, but it can also be used to seal other products. There are many more.
The important thing is that packaging must always meet customer requirements, be original, respect current food safety regulations, and satisfy customer expectations. This is certainly a challenging balance. If you can make these things work together, you will reap enormous benefits.
Pringles iconic chip canister is a great example of packaging that compliments the product. It can preserve chips, preserve flavors, and meet customers’ expectations.
8. SIMPLE THINGS –
Last but not least, food influencers are out there who critique everything. You can simplify packaging, which is what you should do. There should be no complicated labels or too many colors.
Modern product packaging design focuses on the product’s main focal point in one image. This image is placed in the packaging center. The rest of the package is filled with a single colour. Such a style can easily transcend all trends and is timeless.
Customers will also feel that the product is cleaner than similar products with many extra elements. You can even increase your design versatility by using a simplified approach.
The packaging theme should be used whenever the food product is unique.
For example, suppose that the packaging is completely bio-degradable. In this example, you will want to demonstrate exactly that. Are there just a few ingredients? You can make the main ingredient the package design’s focus.